Resources Library by ANA

Unlocking Channel Insights via Open Data

On-premise channels (establishments such as restaurants, cafes, bars, pubs and nightclubs which are licensed to serve alcohol) insights are currently hard to access or purchase. Typically, this data is only available at an aggregated level with...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong

Companies: Sythesis, Brown-Forman

November 22, 2023

Unlocking the Power of Secondary Data

The biggest recent development in the market research/insights profession is the explosion of secondary data resources.Companies today have more data than ever, from traditional syndicated studies to government databases to vast digital data...

Catalogue: Webinars 2021

Authors: Stephen Kraus, Paul Hunter

Company: ESOMAR

September 15, 2021

Building a bridge between UX and analysts

Striking meaningful conversations with analytics. In companies where analytics resources are scarce, how can user researchers start to have meaningful conversations with analysts in order to work on impactful research together?

Catalogue: Fusion 2019

Author: Paula Herrera

Company: GetYourGuide

November 10, 2019

A ton of data and an ounce of emotion

Don't stop in the middle of the road by analyzing data only! Don't be an android as your customers are not. Enhance your data analytics with your customers' emotions understanding. That helps to reveal surprising insights.

Catalogue: Fusion 2019

Authors: Leszek Haba, Piotr Idzik

Company: MASMI

November 10, 2012

Research in a world of irrational expectations

Our industry works hard for the truth and often sees it as our domain, yet sometimes the way we go about research moves us further from 'real' truth. More attention is needed to what Behavioural Economics findings mean for Market Research, not just...

Catalogue: Congress 2011: Impact

Authors: Stephen Phillips, Abigail Hill

September 18, 2011

Go deeper. Get closer. Be braver.

We live in a world of constant change. Research has often struggled to embrace change and is under increasing threat from new forms of competition. Rapid innovation is the cure, but it is difficult. This presentation suggests that the difficulty is...

Catalogue: Innovate 2010: Innovation Detonation

Author: Richard Owen

Company: Hall & Partners

November 16, 2010

Unique panel insights for a complex, fast-moving market

The papers describes a specialist business panel (itself a rarety) of exporters and other users of international freight, parcels and document transport services. It provides a series of DHL case studies demonstrating the value of a time series of...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Michael Dent, Tom Smart

April 17, 2005

Understanding your competitors

The paper argues the need to understand and integrate other forms of information, particularly competitor intelligence, with consumer research to deliver information-based consultancy.It introduces different information gathering techniques and...

Catalogue: Asia Pacific 2005

Authors: Alice Page, Sally Lai

Company: DVL Smith Ltd

March 13, 2005

No free lunch in data fusion/integration

This paper addresses the elusive quest for that one single best method for data integration. The authors assert that this is a fool's quest since at the heart of learning theory is the famous No Free Lunch Theorem which makes this an impossible...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media

Authors: Michelle de Montigny, Roland Soong

June 16, 2004